Business · 9609 · Paper 4 variant 29609/42/F/M/25

0 of 40 marks·0 of 2 parts attempted — start anywhere

Question 120 marks
- 1Maintain a strong brand identity Appendix 4: Summary of market research data in 2023 Online or face-to-face • 55% prefer online • 30% prefer face-to-face • 15% prefer a combination of both Strengths of DCE • High exam pass rate • High brand awareness Weaknesses of DCE • Communication with parents • High prices Competitors’ strengths • User-friendly apps • Affordable • Revision notes often included • Self-study options Evaluate DCE’s marketing strategy between 2019 and 2024.20 marks
Question 220 marks
- 2Maintain a strong brand identity Appendix 4: Summary of market research data in 2023 Online or face-to-face • 55% prefer online • 30% prefer face-to-face • 15% prefer a combination of both Strengths of DCE • High exam pass rate • High brand awareness Weaknesses of DCE • Communication with parents • High prices Competitors’ strengths • User-friendly apps • Affordable • Revision notes often included • Self-study options Advise Daniel on the importance of transformational leadership to ensure the survival of DCE.20 marks