Business · 9609 · Paper 2 variant 19609/21/M/J/25
Start0 of 60 marks·0 of 12 parts attempted — start anywhere
- 1(a)(i)Identify one feature of a private limited company.1 mark
- 1(a)(ii)Explain the term customer (market) orientation.3 marks
- 1(b)(i)Calculate NS’s capacity utilisation in 2024.3 marks
- 1(b)(ii)Explain one possible disadvantage to NS of high capacity utilisation.3 marks
- 1(c)Analyse two selection methods that NS could use to choose a new Marketing Manager.8 marks
- 1(d)Evaluate the most likely reason for conflict to arise between the owners of NS.12 marks
- 2(a)(i)Identify one way in which business size can be measured.1 mark
- 2(a)(ii)Explain the term demographic segmentation.3 marks
- 2(b)(i)Calculate PH’s labour turnover in 2024.3 marks
- 2(b)(ii)Explain one way in which PH could use Maslow’s Hierarchy of Needs.3 marks
- 2(c)Analyse one advantage and one disadvantage to PH of using an overdraft as a source of finance.8 marks
- 2(d)Evaluate whether Frank’s plan will improve the sustainability of PH’s operations.12 marks