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International AS & A Level Business
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Business (Cambridge)

Difficulty level

About difficulty

Easy: direct recall or one straightforward application. Medium: linked steps or interpreting a diagram or data. Hard: several linked ideas or substantial inference. Ratings guide practice; they do not predict your score. All includes any questions still awaiting a rating.

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Business and its environment

Health: 0%

External influences on business activity
Business strategy
Enterprise
Business structure
Size of business
Business objectives
Stakeholders in a business

Human resource management

Health: 0%

Organisational structure
Business communication
Leadership
Human resource management (HRM) strategy
Human resource management (HRM)
Motivation
Management

Marketing

Health: 0%

Marketing analysis
Marketing strategy
The nature of marketing
Market research
The marketing mix

Operations management

Health: 0%

Location and scale
Quality management
Operations strategy
The nature of operations
Inventory management
Capacity utilisation and outsourcing

Finance and accounting

Health: 0%

Financial statements
Analysis of published accounts
Investment appraisal
Finance and accounting strategy
Business finance
Sources of finance
Forecasting and managing cash flows
Costs
Budgets

Multiple Choice Structured Questions

M/J · 9609/11 · 2025 · Q25 marks · sit it in its paper

Options

Report Wrong question content

CIE-9609-2025-MJ-p11 · Question 2

Explain the problem

(a)

Define the term price discrimination.

[2 marks]

(b)

Explain one disadvantage to a business of using competitive pricing.

Answer guidance

Explain Give reasons, not just what happens. Each distinct reason is usually worth a mark.

[3 marks]

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