Business · 9609 · Paper 1 variant 29609/12/F/M/25

40 marks per sitting · Choose 1 Section B question. Practice on optional routes is kept separate; sit a paper to track an exam score.

Question 15 marks
- 1(a)Define the term intrapreneur.2 marks
- 1(b)Explain one disadvantage of being a small business.3 marks
Question 25 marks
- 2(a)Define the term psychographic market segmentation.2 marks
- 2(b)Explain one factor that might influence the demand for a product.3 marks
Question 35 marks
- 3(a)Define the term indirect costs.2 marks
- 3(b)Explain one benefit to a business of using budgets.3 marks
Question 45 marks
- 4Analyse one impact on employees of trade union involvement in the workplace.5 marks
Question 520 marks
- 5(a)Analyse two limitations to a business of capital intensive operations.8 marks
- 5(b)‘A soft drinks manufacturer must improve its sustainability in order to compete successfully.’ Evaluate this view.12 marks
Question 620 marks
- 6(a)Analyse two benefits to a business of using online recruitment methods.8 marks
- 6(b)‘Improving employee morale and welfare is the most important role of human resource management (HRM) in an airline business.’ Evaluate this view.12 marks