2025 · F/M · 9609/12 | Q2

40-mark sittingChoose one Section B question; practice marks across routes are not combined.

Options

(a)

Define the term psychographic market segmentation.

[2 marks]

(b)

Explain one factor that might influence the demand for a product.

Answer guidance

Explain Give reasons, not just what happens. Each distinct reason is usually worth a mark.

[3 marks]

9609/12/F/M/25Cambridge International AS & A Level Business 9609 · February/March 2025 · Paper 1 variant 2 · Question 2