Business · 9609 · Paper 1 variant 19609/11/M/J/25

40 marks per sitting · Choose 1 Section B question. Practice on optional routes is kept separate; sit a paper to track an exam score.

Question 15 marks
- 1(a)Define the term job enrichment.2 marks
- 1(b)Explain one disadvantage to a business of using empowerment to motivate employees.3 marks
Question 25 marks
- 2(a)Define the term price discrimination.2 marks
- 2(b)Explain one disadvantage to a business of using competitive pricing.3 marks
Question 35 marks
- 3(a)Define the term capital intensive operations.2 marks
- 3(b)Explain one limitation to a business of labour intensive operations.3 marks
Question 45 marks
- 4Analyse one way a business might fail as a consequence of lack of finance.5 marks
Question 520 marks
- 5(a)Analyse two ways business enterprise can help the development of a country.8 marks
- 5(b)‘Intrapreneurship is the most important factor that will ensure the success of a computer entertainment business.’ Evaluate this view.12 marks
Question 620 marks
- 6(a)Analyse two ways international markets may present different challenges to a business than national markets.8 marks
- 6(b)Evaluate whether customer relationship marketing (CRM) is suitable for all small businesses.12 marks