2025 · M/J · 9609/11 | Q6

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CIE-9609-2025-MJ-p11 · Question 6

(a)

Analyse two ways international markets may present different challenges to a business than national markets.

[8 marks]
(b)

Evaluate whether customer relationship marketing (CRM) is suitable for all small businesses.

[12 marks]

9609/11/M/J/25Cambridge International AS & A Level Business 9609 · May/June 2025 · Paper 1 variant 1 · Question 6